When

2017

Who

Bentley (Concept)

What

UX/UI
Creative Direction
Interface Architecture

Bentley Motors Concept - powerful, handcrafted luxury cars given an experience overhaul.

I’m not a car guy by any means. However, I like their vehicles and noticed that the current website didn’t represent the brand well. Visually it’s dated, unaccessible, lacks IA aesthetics and didn’t reflect a caliber and appeal of a company with an unparalleled 95-year heritage. For these reasons I’ve decided to add my own twist on their current experience. The other plus is that it’s a great exercise for me to hone my skills.