Fractional CDO/CXO, Creative Strategist & SDLC Optimizer De-risking growth for FinTech, AI, and SaaS. I help engineering-led companies optimize the SDLC, reduce Customer Acquisition Costs (CAC), and design safe Agentic AI experiences.

Summary

Impact

Intro Summary Impact
Intro

Fractional CDO/CXO
& Product Strategist

Bridging the gap between complex backend architecture and revenue-generating user experiences with SDLC Optimization.

De-Risking Growth through Creative Strategy & SDLC Optmization

I transform abstract ideas by helping you connect the dots and create scalable, delightful experiences—both digital and in person—for the people you serve.

With 20+ years of experience spanning early-stage startups to $300M exits (Oracle/Vitrue), I bridge the gap between complex backend constraints and revenue-generating user experiences.

I don't just design user-validated interfaces; I align Frontend/Backend architecture, optimize data object mapping, and ensure strict WCAG/ADA compliance to reduce risk. Whether you need a Design Maturity Audit or Interim Leadership, I build the systems that allow you to scale.

Email Me LinkedIn Founder of AndThereWas, LLC


Core Competencies

01. Fractional Leadership (Interim CDO/CXO)

Executive oversight for Series A/B startups. I manage the product design strategy and execution, help to hire the team, and establish "Platform Rigor" without the full-time headcount cost.

02. Design Maturity Audits

A rapid, 2-week audit of your "Design-to-Conversion" pipeline. I identify the friction points causing user churn and engineering waste.

03. Technical Strategy & AI Design

Designing "Human-in-the-Loop" (HILT) workflows for Agentic AI. I ensure your autonomous agents are safe, compliant, and user-friendly.

Publications

🗂️ Organizing Your Design Documents to Increase Productivity ⚡️ 8 Image Optimization Tips to Improve SEO & Website Experience

Awards

2022 - Gold Davey Award - HowToBeALighthouse.com - General - Publishing 2022 - Silver w3 Award - HowToBeALighthouse.com - Best Home Page 2022 - Silver w3 Award - HowToBeALighthouse.com - Best Visual Appeal - Experience 2014 - MADACS Award - Apartment Finder 2014 - Silver Davey Award - Apartment Finder 2014 - Webby Awards (Honoree) - Apartment Finder 2013 - Silver w3 Award - ApartmentFinder.com 2010 - MADACS - for Outstanding Vendor Product or Service Innovation, Apartment Guide iPad App 2006 - Silver w3 Award – DaytonaBeach.com 2006 - Silver w3 Award – European Village Resort – EVResort.com 2006 - Silver w3 Award – European Village Resort – EVResort.com 2006 - Kaleidoscope Award - “Best Website Under $75, 000” – Biketoberfest.org 2005 - Local Silver Addy Award – BikerBeach.com 2005 - Local Silver Addy Award – Biketoberfest.org
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